WIN-WIN CAPITAL FUNDINGBridging Capital • Building Success
Private equity · Joint venture · GP/LP · SPV

Private equity for your next project

Joint venture, GP/LP, SPV, co-GP and preferred equity for real estate sponsors and developers. All scenarios welcome. We help raise capital for the right projects, with over 100 potential homes for every deal submitted.

100+Potential homes for every deal
JV · GP/LP · SPVEvery structure
Pref & co-GPFill any gap in the stack
Capital raisingFor the right projects
100+

Potential homes for every deal submitted

Your deal isn't sent to one or two contacts. We match it against a broad network of equity sources and present it to the ones whose appetite fits your asset type, market, size and track record.

Submit a deal →
  • Institutional JV equity · private equity funds and real estate investment managers
  • Family offices · direct, flexible capital for the right sponsor
  • Preferred equity & co-GP partners · fill gaps in the capital stack
  • Private investors · deal-by-deal SPVs for individual projects
  • Programmatic partners · repeat capital for a pipeline of deals
Share your scenario

Share your scenario

All scenarios welcome: JV, GP/LP, SPV, co-GP, preferred equity or recapitalization. Explain the deal in your own words and we'll reach out as soon as possible.

Coming soon

Investment opportunities

Our investment opportunities marketplace is coming soon. Join the waiting list and we'll notify you first when new opportunities are available.

Joining the list is not an offer to sell or a solicitation to buy securities. Any offering will be made only through offering documents, and many are limited to accredited investors.
Scenario received

Thank you, we'll be in touch

Someone from our team will reach out as soon as possible to discuss your equity scenario. Want to talk sooner? Schedule a call or call Mike directly.

Capital raising

Need to raise capital for your project? Let's talk.

Fill out the information below and share your deck, prospectus and anything else that helps us analyze the deal. We'll review it and reach out as soon as possible to discuss how we can help you raise capital.

  • Deal review · we analyze the project, the numbers and the sponsor
  • Positioning · help sharpening the deck, model and offering materials
  • Introductions · to the right homes across our network of 100+ capital sources
  • Through closing · support from first conversation to funded
1

Submit your raise

Share the project, the numbers and your deck and prospectus below.

2

Review & call

We analyze the deal and schedule a call to discuss fit, strategy and timeline.

3

Engagement

We agree on scope, confidentiality and terms in a written engagement, tailored to your project.

4

Go to market

We position the offering and introduce it to the right capital sources through closing.

1 · Would you like to engage us to help raise capital for your project?

2 · You

3 · The raise

4 · Deck, prospectus & supporting documents

Pitch / investor deckPDF or PowerPoint (.pptx)
Fund prospectus / PPM
Financial model / pro forma
Executive summary / one-pager
Other documentsRent roll, budget, appraisal, track record, operating agreement…
Or share a linkDropbox, Google Drive or data room (best for large files)

Large files? Email them to mike@winwincapitalfunding.com or share a data-room link above.

Structures

Equity structures we place

From a single-asset SPV to an institutional joint venture. All scenarios welcome.

Joint venture (JV) equity

An equity partner funds most of the project equity alongside you, with a negotiated split of cash flow and profits.

GP / LP equity

You serve as general partner and run the deal; limited partners provide the capital and share in returns through a waterfall.

SPV · single-asset vehicle

A special-purpose entity formed for one property, so investors fund a specific deal rather than a blind pool.

Co-GP equity

A capital partner joins the general partner side and contributes part of the GP co-invest in exchange for a share of the promote.

Preferred equity

Priority-return equity that sits behind all debt and ahead of common equity, often used when the senior lender prohibits mezzanine.

Programmatic JV

A repeatable partnership that funds a pipeline of similar deals under one set of terms, so you can close faster.

Recapitalization

Return capital to existing investors, buy out a partner or reset the capital stack without selling the property.

Development equity

Equity for ground-up and heavy-value-add projects, from entitlements through construction and lease-up.

How it works

How a typical JV waterfall pays out

Most joint ventures split cash flow and profits in tiers. This is a common illustrative structure; every partnership negotiates its own terms.

1

Preferred return

Investors receive a preferred return on their capital first, often around 7%–9% per year.

100% to equity
2

Return of capital

Contributed capital is returned to the partners.

Pro rata
3

First promote tier

Profits are split with a larger share to the sponsor until investors reach a target return (for example, a 13%–15% IRR).

e.g. 80 / 20
4

Second promote tier

Above the target, the sponsor's share of profits steps up again.

e.g. 70 / 30
Examples

Capital stack examples with private equity

Illustrations only; every deal is structured case by case.

4%GP equity (sponsor)
31%LP equity (JV partner)
65%Senior loan

Multifamily value-add JV

$30,000,000 total capitalization

Senior loan65%$19,500,000Bridge or agency loan
LP equity (JV partner)31%$9,450,00090% of the equity
GP equity (sponsor)4%$1,050,00010% of the equity

The sponsor contributes 10% of the $10.5M equity and earns a promote above the preferred return, so the GP share of profits can be well above 10%.

25%JV common equity
15%Preferred equity
60%Construction loan

Build-to-rent development

$40,000,000 total cost

Construction loan60%$24,000,000Senior, funded in draws
Preferred equity15%$6,000,000Fixed priority return
JV common equity25%$10,000,000LP 90% / GP 10%

Preferred equity reduces the common equity check; the JV splits the upside after the preferred return is paid.

5%Sponsor co-invest
30%SPV investors
65%Senior loan

Single-asset SPV

$8,000,000 retail center

Senior loan65%$5,200,000Bank or debt fund
SPV investors30%$2,400,000Raised deal-by-deal
Sponsor co-invest5%$400,000Your cash

Investors fund one specific property, which is often the easiest way for a newer sponsor to build a track record.

Appetite

What equity partners look for

Sponsor track record

Completed projects, realized returns and experience with the asset type and market.

Clear business plan

Basis, budget, timeline and exit, with realistic rent and expense assumptions.

Alignment of interest

A meaningful GP co-invest, commonly about 5%–20% of the equity.

Market & basis

Growth markets, below-replacement-cost basis and a clear reason the deal works.

Return profile

Targets that fit the risk: lower for stabilized assets, higher for value-add and development.

Reporting & governance

Defined major decisions, reporting, budgets and removal rights.

Process

From scenario to closed equity

1

Share your scenario

Tell us about the project, the business plan and the equity you need.

2

Review & package

We review the deal and help you present it the way equity partners expect.

3

Match & introduce

We take it to the right homes from our network of 100+ potential capital sources.

4

Terms & closing

Compare term sheets, negotiate the partnership and close.

Want to raise from your own investors? We can help you set up an SPV or fund. Learn about fund formation →

Questions

Private equity FAQ

What is a real estate joint venture?

A partnership between a sponsor (the operator) and a capital partner to own a specific property or portfolio. The capital partner usually funds most of the equity, the sponsor runs the deal, and profits are split through a waterfall.

What is the difference between GP and LP equity?

The general partner (GP) manages the investment and usually invests a smaller share of the equity; limited partners (LPs) provide most of the capital with limited liability and limited control.

What is an SPV?

A special-purpose vehicle is an entity formed for one investment. Investors know exactly which property they are funding, which makes it a common way to raise capital deal by deal.

How much equity can you help raise?

From smaller single-asset SPVs to institutional joint ventures. Every scenario is welcome; we'll tell you which capital sources fit your deal size, asset type and track record.

What does an equity partner expect?

Typically a preferred return to investors, a return of capital, and then a profit split that rewards the sponsor (the promote) as performance targets are met. Terms vary by deal and partner.

Can you help me raise capital from investors?

Yes. For the right projects we help package the deal, introduce capital partners and, if you want to raise from your own network, help you set up an SPV or fund.

Win-Win Capital Funding, LLC introduces sponsors to capital partners and may be compensated. Win-Win is not a registered broker-dealer or investment adviser; any securities offering is made only by the issuer and, where required, through properly registered persons and in compliance with applicable securities laws. Returns and structures shown are illustrations, not projections or offers.

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